Holiday Ties

Use Holiday Tie-ins to Get Free Publicity

It’s the holiday season again.

That means there are lots of ways to get free publicity by doing holiday tie-ins.  What this means is, try to think of a way to tie your publicity goals to one or more holidays.

How do  you create a holiday tie-in?

Let’s start with Halloween.  It brings to mind witches, ghosts and other and other scary things.  So Let’s use scary as a theme.

Let’s say  you’re a building contractor.  You might create a press release titled, “The 10 Scariest Things about Hiring a Building Contractor.”  You then list 10 (or any number) of pitfalls to look out for when  hiring a contractor.  By writing this release and getting it published in a local paper or having a reporter do a story on you, the implication is: you’re the kind of contractor who helps people avoid problems, so you’re the one people will want to hire.

Or, what if  you’re a health spa owner or a health practitioner.  We all know the dangers of being overweight.  How about writing a release with the title, “10 Really Scary Reasons to Lose Weight Now.”  Then you list the reasons, such as increased risk of heart attack, stroke, etc.

What about another holiday, perhaps Labor Day.  If  you don’t live in the United States, this is a holiday to celebrate people who work for a living.  You might tie-in by using the word “labor.”

If you’re an accountant, you might write a news release or an article called, “10 Labor-Saving Ways to Make Your Record Keeping easier.”

If you own a cleaning service, you might write a release titled, “”7 Labor-Saving Techniques to Keep Your House Clean.”

It’s important to  understand that most media plan ahead for holiday-related stories several weeks ahead of time.  Magazines do it almost a  year ahead.  So plan accordingly.

There are many ways to get publicity during holiday periods.  Think of creative ways to tie in to holidays, then celebrate your ever-increasing publicity and fame. 

About the Author

Danek S. Kaus is a veteran journalist and publicist. His new book is “You Can Be Famous: Insider Secrets to Getting Free Publicity.” To learn more, visit http://youcanbefamousbook.com and get your Free Publicity Consultation by writing dan@yourpowerpublicity.com to learn more

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